Bing repositions itself from a "decision" engine to a "doing" engine

20 January 2012, 2:27 pm

Microsoft has, in the past, positioned its Bing search engine as a "decision engine." The idea was that it was more than just a search engine; it would find relevant information to help people make decisions better and faster. Now, it appears the company is re-positioning Bing from a "decision engine" to one that helps people actively "do." Bing's Lisa Gurry introduced a new ad campaign for Bing ...... Read More »

More Topics from "Articles"

• Internet Marketing Company Reveals Results of the Poll, "Which Link Building Strategy Works Best For You?"
• Facebook fears Google could force it off Android mobiles
• If Google dominates online travel, consumers will suffer
• Google’s influence grows with improved Flight Search
• Search Engine News Jan 29: Google+ is Everywhere!
• Google's New Privacy Policy With 60 Unified Services: Why the Freakish Response?
• Ticket Prices Go Up January 27 for SearchFest, the Top One-Day Search & Social Conference in the Northwest
• A Search-Engine Startup with the Frequent Flyer in Mind
• Job Search Engine Adzuna.co.uk Receives £500k Investment Backing from Index Ventures